AI-Powered Setup — describe your business and AI does the rest

See exactly how it works.

From blank page to signed deal — follow each step for proposals and estimates.

📋 Proposals

Win clients with polished proposals.

Perfect for agencies, freelancers, and service businesses pitching new clients.

👤

Add your client

Enter the client's name, company, email, and industry. ProposalKit saves them to your client directory for future proposals.

ProposalKit — New Proposal
Client Details
Client info auto-saved for next time
Industry auto-suggests relevant services
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🎨

Pick a template — or upload your own

Choose from 10 professionally designed templates, or upload an existing proposal you already use. ProposalKit converts your PDF or document into an editable template you can reuse for every client.

Choose Template
Select a Template
Modern Minimal ✓
Bold Agency
Dark Premium
Warm Earth
📄
Upload your existing proposal
PDF, DOCX, or TXT — AI converts it to a template
10 built-in templates — pick the one that fits your brand
Upload a PDF or Word doc of your existing proposal
AI extracts your sections, services, and pricing into an editable template
Custom brand colors on any template
💰

Build your services & pricing

Add services from your saved library or create new ones. Set monthly, one-time, or hourly pricing. Drag to reorder. Mark items as optional — clients can toggle them on/off.

Services & Pricing
SEO Campaign
Full on-page and off-page optimization
$1,500
monthly
Google Ads Management
Campaign setup, monitoring & optimization
$1,000
monthly
Website Design
Custom conversion-focused design
$5,000
one-time
Content Writing optional
Client can toggle this on/off
$500
monthly
Total Investment $2,500/mo + $5,000
+ Add Service 🤖 AI Suggest
Monthly, one-time, and hourly pricing
Optional line items clients can toggle
Totals update live as client interacts
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✏️

Write your pitch (or let AI do it)

Customize the "About Us," capabilities, process, and client review sections. Or paste your industry and let Claude AI generate a complete proposal draft in seconds.

Proposal Sections
🟢 Hero / Cover
enabled
🟢 About Us
enabled
🟢 What We Do
enabled
🟢 Our Process
enabled
🔴 Client Reviews
disabled
🤖AI Assistant
"Generate a proposal for a marketing agency pitching SEO services to a law firm..."
Generate with AI
AI generates full proposal from a brief
Edit every section — you control the final copy
Reusable content blocks for repeat sections
📨

Send it

Hit send. Your client gets a branded email with a link to their unique proposal page. Set an optional password for sensitive deals. Set an expiry date to create urgency.

Send Proposal
Send to
Expires
Password (optional)
Follow-ups
📧
Preview email
Client will see a branded email from your company
Send Now →
Branded email with your company name
Password protection for confidential proposals
Auto follow-ups if they don't respond
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Client signs & pays

Your client reviews the proposal on a beautiful branded page, toggles optional services, draws their signature, and pays the retainer — all in one flow, on any device.

proposalkit.com/proposal/smith-co-...
PROPOSAL
A proposal for Smith & Co.
Prepared by Inbound Agency · April 2026
SEO Campaign
$1,500/mo
Google Ads
$1,000/mo
Total$2,500/mo
Signature
Draw signature here
Sign & Accept
E-signature drawn on screen (phone or desktop)
Stripe, PayPal, bank transfer, or USDC
You get notified instantly when they sign

After they sign

🔔

Instant notification

You get an email the second they sign — with their name, signature, and the deal value.

📦

PDF for your records

Download the signed proposal as a clean PDF. Share it with your team or attach it to your CRM.

📊

Track everything

See when they opened it, how long they read, which sections they lingered on. Know where you stand.

📝 Estimates

Close jobs faster from the field.

Perfect for contractors, tradespeople, and service providers who quote on-site.

📱

Open Quick Estimate on your phone

Tap "Quick Estimate" from your WordPress dashboard — or use the mobile shortcut. It's built for thumbs, not mice. Big buttons, fast flow.

Mobile
ProposalKit
Quick Estimate
Create and send an estimate in under 2 minutes
Start Estimate →
Works on any phone or tablet
No app download — just your browser
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👤

Enter the client

Name, phone number, email. That's it. You're standing in their kitchen — keep it fast.

Previous clients auto-complete
Phone number for text delivery
🔨

Tap your services — or upload an old estimate

Select from your pre-built service list, add custom line items, or upload an existing estimate (PDF, Word, or spreadsheet) and let AI pull out the line items and pricing for you.

Services
Panel Upgrade (200A)
Materials + labor
$2,800
one-time
Rewire Kitchen
4 hrs @ $95/hr
$380
hourly
EV Charger Install
Level 2 charger + 240V outlet
$1,200
one-time
+ Add Item 🤖 AI Suggest
Upload an existing estimate
AI extracts line items & pricing from your PDF or spreadsheet
Pre-saved services for your trade
Upload an existing estimate — AI extracts line items and prices
Hourly rates with hour count
Add custom line items on the fly
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💲

Set a deposit (optional)

Require a retainer before work begins. The client sees a prominent "Pay deposit" button on the estimate. Collect via Stripe, PayPal, or bank transfer.

Custom deposit amount
Client pays online before you start
💬

Text it to the client

Tap "Send." Choose email or text message. The client gets a link to a professional estimate page — with your branding, services, pricing, and a signature block.

Send
📧 Email 💬 Text
Client phone
Preview:
"Hi Tom, here's your estimate from Spark Electric: proposalkit.com/proposal/..."
Send Text →
Text the link right from the job site
Client opens on their phone instantly
Auto follow-up if no response in 48h
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Client approves & signs

They review the estimate, sign with their finger on their phone screen, and pay the deposit. Job booked before you leave the driveway.

E-signature on phone — no printing
Deposit collected instantly
You get a notification with the details

After they approve

💵

Deposit in your account

Payment processes immediately. Show up to the job with money already secured.

📄

Signed estimate on file

Legal proof of the agreed scope and price. No more "that's not what we agreed on."

Time saved

No driving home to type it up. No email chains. No chasing. Two minutes, job booked.

Proposals vs. Estimates

Not sure which to use? Here's the difference.

📋 Proposal

  • For pitching new clients
  • Includes "About Us," process, case studies
  • Multiple pricing tiers and options
  • Designed to persuade and sell
  • 10 professional templates
  • AI can write the whole thing
  • Upload an existing proposal to reuse as a template
  • Best for: agencies, freelancers, consultants

📝 Estimate

  • For quoting specific work
  • Focused on line items and pricing
  • Hourly, one-time, and retainer pricing
  • Designed to be fast and clear
  • Quick Estimate mobile builder
  • Text estimates from the job site
  • Upload old estimates — AI extracts line items
  • Best for: contractors, tradespeople, services

Ready to try it?

Free to start. No credit card. Works with any WordPress site.

Get Started Free → See Live Demos